China is the world's largest producer of wire and cable, the world's first annual output value of 700 billion. The wire and cable industry is developing rapidly, and its supporting role in the industrial economy is becoming more and more obvious. According to the data, in the past ten years, the annual output value of the wire and cable industry has increased by more than 15%. The rapid growth of wire and cable has been slowed down by the financial crisis. Some emerging industries such as polysilicon have overheated investment, which has also sounded the repeated construction of the cable industry. The alarm bell, the transformation and upgrading of the industry is imperative, so what does the transformation and upgrading of the wire and cable industry rely on? Paying attention to the improvement of "soft power" is the key, "soft power" has become the soul of enterprise competitiveness, is the real core competitiveness of enterprises.

First, the standard is our short board

Standards are not only the comprehensive performance of product technology, but also the technical means of competitive strategy. When we compete with the world's manufacturing powers, when our eyes begin to turn to the global economy, when there is a structural surplus in domestic manufacturing capacity and many large-scale enterprises begin to enter foreign markets, we find that in addition to a series of trade protection barriers, foreign economic systems often set up technical barriers through the formulation of technical standards. Technical barriers also make us pay enough production costs and marketing costs. Calculated down, we may still earn labor hard money. To enter the U.S. market, you have to pass UL certification, and to go to Europe, you have to meet EU standards; there is even a European industry standards agency that revises the standard every two years, and then launches a new version, the purpose is very clear is to let you around their standards. This is the stone of other mountains.

Different from China, Western countries are a completely private country, and the predecessor of the "IEC" standard was originally born in the product of a single business owner's territory.

It's just that they had a strategic awareness of market competition and international competition earlier. The awakening of consciousness is one of the important factors of ethnic differences and regional differences. We are not opposed to multinational companies coming to China to compete, but we must also learn to compete with them in technical strategies. If China's own international bidding for large projects, but also set in line with the "GB" technical terms, the future market competitive advantage will be clearly reflected. The crux of the problem is that our standards are far from keeping up with the changes in demand in emerging industries and markets. A large number of cutting-edge products such as wind power, nuclear power, photoelectric composite and smart grid with industrial development prospects do not have the early intervention of "GB" standard. The relationship between market and enterprise is like water and fish. Although we are also familiar with the possibility of changing standards in the market, we do not need to complain about whether "GB" can keep up with the pace of China's economic development. For the sake of the huge market for wires and cables and the integration of China's cable economy into the global market, we need more awareness of standard competition and national responsibility.

Second, focus on independent innovation and strengthen patent awareness

Patent and innovation consciousness is the embodiment of soft power. At present, China is still in the middle stage of industrialization, and is facing a new test in innovation ability.

At present, domestic enterprises have relatively few invention patents with high gold content, and more utility model patents; but the patents applied by multinational groups are generally invention patents, which shows the gap between domestic companies and multinational groups. In addition, the data show that if calculated on a per capita basis, China's patents are only about 0.14 of those of developed countries. Thus, it is necessary for us to increase the number of patent applications.

Under normal circumstances, the top-ranked backbone enterprises in the industry have a relatively fast increase in patent data, and their technical advantages are also obvious. On the contrary, in the course of operation, enterprises that do not attach importance to the protection of intellectual property rights will encounter many difficulties in safeguarding their rights. It is worth noting that enterprises should combine the current situation of cable industry products, broaden their open scientific and technological vision, pay attention to the innovation source of independent technology in the world wire and cable industry, integrate information resources, and spare no effort to promote technological innovation, so as to have more independent meaning of patented technology, patented products.

At the same time, the organic combination of patented technology and production can improve the conversion rate of patented achievements. The patented technology will eventually be transformed into productivity, which effectively enhances the competitiveness of enterprises.

The development of wire and cable enterprises, science and technology is the support, talent is the key, to strengthen the construction of innovative talent team. Only by taking science and technology as the core driving force and an important starting point, can we effectively change the mode of economic development and win the initiative of future development. If technological innovation is the life of enterprise development, then talents are the driving force of technological innovation.

At present, the cable industry has a shortage of technical and comprehensive talents with good comprehensive quality. The reason is that many enterprises want to make talents come in handy, but they seldom pay attention to the cultivation of talents. The brain drain has seriously affected the pace of the wire and cable industry to enter the international market. For the newly graduated college students majoring in cable, they have learned a lot of theoretical knowledge. Because they do not have much contact with the actual situation, after entering the factory, they often appear to be in a hurry and unable to cope with the actual problems. There are many wrong analysis and judgment, which may cause certain losses to the company artificially. At this time, the company feels that this person's ability is not strong and his level is limited, and he is no longer given room for improvement, no longer as a training object to let go of important positions, it is not conducive to the growth of talents; there are also some technical personnel who can not give full play to their abilities in their posts, leaders intervene too much, and the enthusiasm and creativity of technological innovation are obviously weakened. There are many similar situations in the industry. In the technical personnel often appear fault phenomenon. In particular, there are few academic leaders with high technical research and development capabilities, and scientific research management talents who have both scientific research and development capabilities and strong organization and coordination capabilities.

In the process of enterprise management, it is found that the disconnection between scientific research and production is a common problem in enterprises. The fundamental reason lies in the inconsistent interest orientation of the two major departments of scientific research and production, which leads to the lack of a common language between R & D units and enterprises, and often there is a feeling of "playing the piano to the bull". In essence, it is also a test of the communication ability of comprehensive talents. If everyone communicates in place, in fact, the goal is the same, and new products are developed. It can be seen that the ability of talents is manifested in various details, talent comprehensive literacy is how important.

Aiming at the market, it is particularly important to increase the construction of the industry-university-research cooperation system and accelerate the industrialization process of major projects. Enterprises should cooperate with well-known industry research institutes, scientific research institutions and other units, adopt a deep integration mechanism, and establish a scientific and technological resource sharing mechanism. In this way, scientific research institutes and enterprises can give full play to their respective advantages, cooperate with each other, build core R & D teams, and fully absorb and utilize International innovation resources make product technology more advantageous internationally, add new impetus to the development of enterprise science and technology, and take new steps in adjusting the industrial structure, promote China's cable technology industry to catch up with and exceed the world's advanced level.

Third, advocate green environmental protection, cable material reuse

Advocating the concept of "green production", the green concept is not only rooted in the minds of the majority of entrepreneurs, but also put into action, strict green production standards, and integrate the concepts of green, environmental protection, and safety into all aspects of product development, production, and marketing. In the link; resources are limited, it is necessary to develop a circular economy to contribute to the construction of a conservation-oriented society.

In the wire and cable industry, there are 5 million tons of waste generated in the production process every year in the world. There are also cable products stored for a long time, and 10% of the stacking quantity will be turned into waste, which not only pollutes the environment, but also greatly wastes natural resources. The rapid growth of GDP that mankind was once proud of is also "greatly reduced" due to environmental pollution and climate change. Countries have called for the development model and statistical method of "green GDP". At present, the recycling rate of cable materials such as copper and aluminum is more than 95%, while the recycling rate of PVC and polyethylene is only 3%.

I remember that a few years ago, the academic annual meeting of the Wire and Cable Professional Committee of the Chinese Electrotechnical Society was held. The wire and cable industry proposed the theme of "resource-saving, environment-friendly, and contributing to society", from the perspective of circular economy, energy saving and consumption reduction, and green product design.

Through the company's own efforts in the past two years, it has achieved certain results in resource conservation. Low-smoke halogen-free environmentally friendly cables have been widely used, but there is still a long way to go in the future.

We should focus on technological innovation and pay more attention to the sustainable use of raw materials and reduce environmental pollution, so as to effectively improve the utilization rate of resources and reduce costs, make the recycling of renewable resources in China develop healthily, and promote the development of low-carbon economy. It can be predicted that which enterprise has done a good job in this respect and become the leader of the wire and cable industry will be just around the corner.

Transformation and Social Responsibility of Private Enterprises

As we all know, from a global perspective, corporate values have gone through three stages of development: maximum profit values, management values and corporate social values. Today, the traditional values of profit maximization are gradually being replaced by modern corporate values that are win-win with corporate society. Actively assume social responsibility, from a simple focus on prosperity, economic growth to focus on the overall social harmony and prosperity.

The social responsibility of an enterprise is not only charity, but also in many aspects, such as providing better products and services for the society, reducing energy consumption, green environmental protection, expanding employment opportunities, building harmony and so on. The connection between entrepreneurs and society is just like the connection between China and the world. From realizing the dream of wealth to an enterprise leading the social fashion, it will be generally recognized by the society. Establishing the social public image of entrepreneurs is conducive to establishing and carrying forward the cultural concept and core values of enterprises, attracting talents and promoting the sustainable development of enterprises. Don't forget that social responsibility is also the "soft power" of enterprises ".